By Robert McNatt

"'TIS DEEDS MUST WIN THE prize." To Kenneth Adelman, that line from Taming of the Shrew is money in the bank - and career-saving advice for business execs. Adelman, a Shakespeare buff, former U.S. ambassador to the U.N., and arms-control negotiator, now puts on private sector seminars featuring the Bard's works. For $10,000 a pop, he, his wife, Carol, and volunteers from the audience don wigs and swords, speaking snippets from Richard III, As You Like It, and other plays as training tools.

How can a 1500s playwright train 1990's corporate execs? Adelman, who teaches the Bard at George Washington University, explains: Say you're the leader determining how to react to the 1982 Tylenol poisoning disaster. You'd have been smart to listen to "An honest tale speeds best being plainly told" from Richard III. In fact, Johnson & Johnson did the right thing. But what about the future for Bill Gates and his expansion plans? Here's advice from Henry IV, Part One: "O the blood more stirs to rouse a lion than to start a hare." In short, aim high; it will help your company.

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