SalesForceXP | All the Business World's a Stage

By Jennifer Juergens

When executive trainer Carol Adelman greeted 20 top performers from the Chicago office of Foote, Cone & Belding, a worldwide advertising agency, with the question, "How much do you know about Shakespeare?" Mark Modesto, president of FCB in Chicago, feared that the day could go right into the drink, or river Avon, as it were.

By the end of the day, however, Modesto was surprised at how Shakespeare-savvy his management group was, and even more surprised at how much Shakespearian philosophy applies to the modern business world.

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